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2.5 hours
Lessons
19

Build Your Brand: Blogging, SEO, Social Media & Relationships

Create a Strong Web Presence--Whether You're Promoting People or Products

By Rob Cubbon | in Online Courses

Brand building is a must in today’s economy, whether you’re promoting a business or scoping out new career opportunities. You’ll learn how to craft a strong web presence by cultivating a large audience for your WordPress and social media accounts, ultimately ensuring that more people know who you or your company are all about.

  • Access 19 lectures & 2.5 hours of content 24/7
  • Craft a strong web presence for yourself or your company
  • Understand web marketing fundamentals
  • Set up & increase SEO on your WordPress blog
  • Brand yourself on social networks
  • Execute a strong online content strategy
  • Maximize traffic to your site
Rob Cubbon has over 15 years of experience in graphic design, web design, and marketing. He has run his own business since 2005, and is also an Amazon bestselling author of seven books. He is driven to help people experience the positive side of entrepreneurship, not the negative.

Details & Requirements

  • Length of time users can access this course: lifetime access
  • Access options: web streaming & mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction
    • Introduction (5:59)
  • The Groundwork on your WordPress site
    • Google Analytics (6:00)
    • Creating an XML Sitemap and Registering with Google Webmaster Tools (5:38)
    • Creating a Contact Page and Getting on Google Maps (7:17)
    • Adding Social Media Share Buttons (4:53)
    • How to Speed Up WordPress (9:23)
    • More WordPress Plugins Suggestions (4:51)
  • Blogging and SEO
    • On-Site Optimization (11:16)
    • Keyword Research for Site Title (16:24)
    • Creating a Blog Post (17:47)
  • Social Media
    • Setting Up & Using Twitter (8:37)
    • Facebook marketing – the Facebook Page and Like Box (6:57)
    • Google+ (6:19)
    • Using YouTube (3:31)
    • LinkedIn (4:38)
    • Hacking Social Media (6:10)
  • Social media branding without Photoshop
    • Introduction to this section (3:22)
    • Facebook Timeline Cover Header Image Without Photoshop (3:20)
    • Adding a Call To Action to a Facebook Cover Header Image Without Photoshop (3:32)
    • Making (Facebook) Picture Quotes Without Photoshop (3:17)
    • Facebook Group Header Image Without Photoshop (3:04)
    • Twitter Header Image Without Photoshop (2:43)
    • Twitter In-Stream Images Without Photoshop (2:48)
  • Relationships
    • Guest blogging (11:00)
  • Conclusion
    • Conclusion (12:33)
    • FREE COURSES & SPECIAL OFFERS! (5:33)

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27.50 hours
Lessons
222

The Complete Facebook Ads and Facebook Marketing Course

Leverage the World's Largest Social Network to Build Your Brand & Engage An Audience

By Jerry Banfield | in Online Courses

There's no question Facebook marketing is an essential part of any modern marketer's job description. This course will teach you how to profit from Facebook Ads, instead of throwing money at it carelessly. You'll learn how to get a super low cost per click and nail down ways to generate recurring revenue every month. So if you want to make big money with little upfront cost—or just build a strong audience base—this course is for you.

  • Master Facebook advertising w/ 222 lectures & 27.5 hours of content
  • Build a system to advertise anything on Facebook
  • Understand how to increase website traffic
  • Learn to lower your cost per click & cost per conversion
  • Figure out how to set up conversion tracking pixels w/ Facebook ads
  • Generate B2B leads w/ Facebook Messages
  • Understand affiliate marketing w/ Facebook Groups
  • Get lifetime access to content w/ new lectures every month
Jerry Banfield's goal is to provide his students with practical courses on how to be successful in life. All of his courses feature a down to Earth approach to teaching, with a focus on screen-capture so that you as a student can see exactly why experts in the field are successful.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Welcome! What do you get out of this course?
    • Thank you for taking this course! What are you doing on Facebook today?
    • What can you do to get the most out of this course today?
    • $200 contest EVERY WEEK in this course for the best discussion posts!
  • Introduction to Facebook marketing! Learn the basics and see where to start.
    • Welcome to the Facebook marketing for beginners section. (0:40)
    • What is a Facebook profile?
    • How do you make a good Facebook profile?
    • Where do most users on Facebook spend their time? In the newsfeed. What is it?
    • What is a Facebook page and how can you use it? How do people interact with it?
    • What is a Facebook group? (1:27)
    • What is an event on Facebook and how can you use events on Facebook?
    • What is an app on Facebook?
    • 80/20 POWER LECTURE! Learn what you do as a user on Facebook.
  • Facebook marketing basic functions and strategies for success.
    • Which to use? Facebook pages, Facebook groups, and/or a Facebook profile?
    • Using your Facebook profile to add friends and message is easiest to start.
    • Making a Facebook group is the easiest way to build relationships.
    • How to create a Facebook group and start it successfully.
    • When is using a Facebook page helpful?
    • How to create a Facebook page and what to name it for best results.
    • How to make a great Facebook page using videos and making helpful posts.
    • Facebook page insights tutorial! Get to know your audience and engagement.
    • How to delete your Facebook page. (0:33)
    • 80/20: What would you be willing to work on every day for free?
  • Introduction to Facebook advertising! Meet the ads manager and power editor!
    • Facebook ads interface basics January 2016.
    • Page post engagement is the objective that performs the best for me.
    • Ads with videos consistently run at the lowest CPM.
    • What is your purpose of advertising on Facebook?
    • 80/20 power lecture: strategies for working on Facebook ads.
    • Live tutorial creating a campaign including placement on Instagram!
    • See how to use the reporting features in Facebook ads to measure your ROI.
    • Tracking conversions on your website is critical for measuring ROI.
    • How to setup a Facebook ads conversion tracking pixel.
  • Work most effectively in the power editor to split test targeting and creatives.
    • Targeting countries for likes
    • Targeting countries for AdSense, leads, and affiliate offers
    • Targeting countries for sales
    • Daily budget discussion
    • Facebook Ad Images Sizes Guide for All Formats.
    • Introduction to the Facebook ads power editor January 2016.
    • Use the power editor to quickly copy ad sets and ads.
    • Test a lot of small ad sets and many ads to find what works best for you.
  • Practice these principles and you will be guaranteed to have success on Facebook
    • Know what works to get your attention on Facebook and then do that.
    • Share with the least resistance to the people that are most open to your message
    • Focus on Cost Per Action (CPA) completely and ignore other data.
    • Assume you do not know anything and find what works in the data.
    • The 80/20 principle in Facebook ads and marketing will set you free.
  • The best practices that work for me with Facebook ads and Facebook marketing.
    • Uploading videos is what works best for me to get organic engagement.
    • Page post ads for engagement using a video work best for me to get clicks!
    • A little bit of work each day builds a deep relationship with my audience.
    • Asking for feedback in the videos helps me to improve.
    • Entertaining videos work best to promote anything I do.
    • A video introducing a product and fully explaining it works to make sales.
    • The Facebook marketing strategy that launched my business successfully for free!
    • What works for me to make money and grow my business on Facebook?
    • See the $0.01 cost per like Facebook ads I am running right now and why I do it!
    • How to get free conversions, clients, and engagement.
    • Start with Facebook Groups. Here's why!
    • Best Facebook ads strategy for conversions, affiliate marketing, sales
    • What I have seen work best for local businesses on Facebook are page events.
    • How to verify your Facebook page, change your page name, and page type.
    • What you can do to avoid your biggest failures with Facebook ads and marketing.
  • Deeper into the Nov 2015 Facebook ads interface and the power editor.
    • Facebook page post format I use for website conversion and post ads.
    • Creating an ad for post engagement using a page post targeted to your audience.
    • Power editor tutorial: Creating an ad for website conversions using a page post.
    • Analyzing page post and website conversion campaigns August 25 2015.
    • August 25 2015 power editor tutorial with website conversions using a page post.
    • Facebook ads for video views using a page post with the power editor.
    • Creating a Facebook advertising campaign for website clicks in the power editor.
  • October 2015: Making Facebook ads for conversions, revenue, and building groups.
    • Conversions is the objective that usually gets the best results.
    • Sharing a complete story with no picture in a post gets good feedback.
    • Combine a little text, a link, and a simple video for best results.
    • Build a free Facebook group through your website for ongoing relationships.
    • Without proof of results, why keep running the ads?
  • Facebook page like ads for both $0.01 global likes and $0.13 targeted USA likes.
    • How I am doing likes for my Facebook page July 7 2015.
    • The Facebook ad I am using to promote my page is for building relationships.
    • Targeting settings for low cost likes and using reports to find what works.
    • Creating similar ads quickly for Facebook page likes split tested by ad set.
    • Using Facebook page insights to see where my fans are from and expanding targets
    • Making more USA ads targeted to friends in specific states and with interests.
    • Facebook ads system for getting great results simply through effort and testing.
    • Eliminating 20 percent of the worst Facebook ads campaigns for likes.
  • Facebook ads for a guaranteed win using a YouTube video post conversion ad.
    • What I am doing with my own Facebook ads today June 27 2015.
    • How I make a page post with a YouTube video that I will use as an ad.
    • Facebook page post ad created quickly with remarketing.
    • Backdating a post and hiding from newsfeed to use as an ad.
    • Using the power editor to quickly make new ad sets for post engagement.
    • Using the power editor export and import to mass change ad sets.
    • How I make 50 ad sets in the power editor in 8 minutes.
    • Analyzing the data and pausing the bottom 50% of ad sets to improve performance.
    • The real work in Facebook ads is sorting through the data to find what works.
    • Using Facebook page post engagement ads to make a website conversion campaign.
    • Creating a new Facebook ad campaign in the power editor for conversions.
    • Facebook ads reports in September 2015. Comparing results by objective!
  • Facebook audiences. How to create and use audiences in Facebook ads.
    • Introduction to audiences in Facebook ads.
    • Facebook ads audience types: custom, lookalike, and saved.
    • Customer list custom audience creation in Facebook advertising.
    • Website traffic custom audience creation for remarketing.
    • Custom app audience from people liking my page using my page plugin.
    • Creating a lookalike audience.
    • How to make a saved audience to speed up targeting with Facebook ads.
    • Using audience insights to learn more about your audiences.
    • Using data to create a custom targeting audience for low cost post engagement.
  • Retargeting ads on Facebook using custom audiences and a pixel on your website.
    • Introduction to Facebook retargeting and what you should know before you start.
  • How a local business can be successful on Facebook with ideas and case studies.
    • Overview of success strategies for Facebook for local businesses and audiences.
    • How to get people talking about your business locally on Facebook.
    • Advertising locally on Facebook is challenging. Here is what might work for you.
    • How to do branding with page posts for a local business on Facebook.
    • Getting likes for your local business page with Facebook ads.
    • The importance of finishing setting up your Facebook page and adding address.
    • Reviews on your local page are nice but not something to get upset about.
    • 3 mistakes to avoid when doing your Facebook page for a local audience.
  • $0.00 CPC Facebook page post engagement ads with videos and conversions APR 2015
    • $0.00 Facebook post engagement ad formula based on what I am doing now.
    • How to add a Facebook conversion tracking pixel to my WordPress website.
    • How to make a Facebook page post engagement ad for $0.00 cost per click.
    • Using the power editor to quickly copy my ad campaign to target USA+ countries.
    • $0.01 Facebook post engagement in the USA, Canada, UK, and AU.
    • $0.00 Facebook page post global engagement optimization and report analysis.
  • $0.00 May 2015 USA Facebook Ads for Post Engagement, Video Views + Conversions.
    • Facebook ads May 2015 for low cost post engagement with a video ad.
    • How to make USA Facebook ads post engagement ad sets fast for the lowest cost.
    • How to find the lowest cost interests and demographics in the USA fast.
    • 9,000+ impressions expected for $2 per day Facebook ad budget in the USA!
    • $0.00 Per Post Engagement with USA Facebook Ads May 2015.
    • Review of low cost ads for one video and plan to create ads for all videos.
    • Creating multiple video post ads in one ad set for split testing one conversion.
    • Creating Facebook page post video ad campaigns split tested on a landing page.
  • Facebook Marketing Fundamentals from Creating a Page to Making Great Posts.
    • How to use Facebook marketing for profits.
    • Starting your Facebook page
    • Get to know your Facebook pages interface
    • Creating awesome posts
    • Understanding the complete user experience
    • URL shortening with a custom bitly: how and why to do it!
  • Facebook Business Manager Introduction and Setup.
    • Facebook Business Manager Setup Step by Step instructions.
    • Facebook ads business manager introduction
    • Facebook business manager reviewed.
  • Boosted Post Ads for a Free Offer Maximizing Engagement, Clicks, + Conversions.
    • Building a promoted post for a free offer full tutorial.
    • Using the ads manager to make similar ads for a boosted post clicks.
    • Power editor post clicks to website ad sets.
    • First edits and analysis of FREE post engagement and website click ads
  • Boosted Post for a Paid Offer with Ads Manager + Power Editor Clicks to Website
    • Creating a paid offer post on my Facebook page in the January 2015 interface.
    • Ads manager post creation and scaling for paid offers.
    • Scaling Post Website Clicks with a Power Editor Campaign.
    • First edits and analysis of PAID post engagement and website click ads
  • Power Editor Website Conversion Post Ads Creation
    • Power Editor Overview + Conversion Post Creation in the December 2014 interface.
    • Power Edit Fast Campaign Creation for Conversions
    • Power Editor Global Conversion Ads Fast from December 2014.
    • Analyzing power editor campaigns for conversions.
    • Second wave of ad sets created quickly after analysis.
    • Successful Facebook Ads Campaign Case Study with Analysis.
  • $0.01 Facebook Page Likes and $0.00 Facebook Page Post Engagement Strategies.
    • Global max like campaigns
    • How to get the most engagement on your post for cheap
    • Targeted Page Like Ads Split with Website Ads October 2014.
    • Targeted Page Like Ads Split with Website Ads follow up.
  • Getting traffic and conversions to your website
    • Page Posts for Website Traffic and Conversions
    • Facebook page post for engagement and conversion creation
    • Analyzing my boosted post with Facebook reports.
    • Creating the next set of ads based on analysis for conversions
  • Course Summary: Thinking About Facebook Marketing and Ads For Your Future
    • Final exam.
    • Course Summary
    • Effort versus results: why starting out is hard and improvement harder
    • How to get your certificate for completing this course + add to LinkedIn profile
    • Thank you for being a student here with me! What next?
  • Questions and Bonus Materials
    • Facebook advertising country list for high sales and low cost likes PDF.
    • Get Free Facebook Likes and Shares with CoPromote!
    • What to do when your Facebook ad gets "Not Approved" and how to get it approved!
    • Facebook Ads Account Disabled Solutions and discussion.
    • US Facebook ads stats and lowest cost clicks student question answered.
    • Making your squeeze page with LeadPages (net).
    • How to connect with other students to maximize your learning!
  • Bonus Material: Retired Lectures Replaced By New Lectures.
    • How to ask questions, talk to other students, and contact me.
    • The basic ad functions
    • Making headlines and text for your ads
    • Supplying images for your ads
    • Using interest targeting
    • Using a page post as an ad with the power editor works consistently.
    • Squeeze page integration
    • What am I doing on Facebook today to promote myself? June 15 2015.
    • Get to know the ad manager
    • Trick for making many ad campaigns quickly
    • Oct 2014 Facebook ads for video views
    • Conversion tracking on your website
    • Where to get started with the video lectures?
    • How to quickly create the first ad for maximum engagement.
    • Continuing to try on Facebook ads is normal and is what I am doing in June 2015.
    • What you can do to maximize the usefulness of this course.
    • What value do you get of this course? What does the course include?
    • Learn anything you want to about Facebook ads and marketing here!
    • Adding apps to your page and organizing them
    • Ads manager to power editor for targeting ads
    • Making the power editor easier to get started with using research + ads manager
    • Power editor: splitting desktop and mobile newsfeed
    • Managing multiple ad campaigns in the power editor
    • Copying campaigns with the power editor
    • What works on Facebook to make money (original removed version)
    • What I am "on" and "off" for Facebook ads (original removed version).
    • How to get a new Facebook cover photo designed simply by 40+ designers.
    • What value do you get out of this course and what does it include?
    • Fast Ad Set Creation Split Testing Images
    • What am I doing on Facebook today and how did I get here with you?
    • Quick overview of the newest interface August 2015.
  • Continue learning with me in 40+ more Udemy courses!
    • Bonus lecture with $9 coupon codes to the rest of my courses!

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Lifetime
Content
22 hours
Lessons
160

Digital Marketing Management

Create the Ultimate Marketing Strategy with This 22 Hour Training

By Oxford Learning Lab | in Online Courses

This in-depth training includes 22 hours of content taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting to analytics to social media to email marketing, you'll benefit from a well rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.

  • Access 160 lectures & 22 hours of content 24/7
  • Learn to craft successful digital copy from scratch, from drafting to editing
  • Use web analytics to encourage more visitors to flow through your web pages & convert them into sales
  • Generate revenue w/ social media channels
  • Discover how to form your strategies, set realistic targets & design engaging email content
  • Ensure your site ranks highly for the key phrases your potential customers are typing into the search engines
  • Study all the strategy related to Pay Per Click advertising
The Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course they have supervised has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Web CopyWriting 2016
    • Intro
    • Understand the different online platforms to write on
    • Learn Where CopyWriting Sits on Your Marketing Plan
    • Best Practices
    • Create Killing Headlines
    • How to Write Links People Want to Click On
    • Examples: Learn From Who Is Already Doing It Right
    • Summary and Resources
    • Avoid This Mistake - Or Get Busted!
  • Web Analytics 2016
    • Intro
    • Understand Analytics
    • Learn what is working and what is not working on your site
    • Track the results of your marketing campaign
    • Describe your outcome & meet your goals
    • Examples on using analytics to draw conclusions on incoming traffic
    • Lagging and Leading Indicators: learn what will happen next
    • How Organizations are using analytics to make more money
    • Summary and Resources
  • Email Marketing 2016
    • Intro
    • Meet the most powerful digital marketing tool
    • The Best Acquisition Channel System
    • Step One: Clarify Your Email Marketing Goals
    • Step Two: Create Your Email Marketing Machine
    • Step Three: Analyse Your Data
    • Step Four: Create email content that people want to read from you
    • Step Five: Test your emails in different platforms
    • Examples from leading companies
    • Summary and Resources
    • Email Marketing Resources Sept 2016
    • Email A/B Test Made Simple
  • Social Media Channels 2016
    • Intro and History
    • How We can Make the Most from Social Media
    • How to Make It Work for You 1
    • How to Make It Work for You 2
    • Social Media Marketing Plan 1
    • Social Media Marketing Plan 2
    • Social Media Marketing Plan 3
    • Learn from Who Applies It
    • Further resources and Summary
  • SEO 2016
    • Intro and history
    • What is it
    • The Search SuperPower
    • Strategy and Techniques to Get to The Top 1
    • Strategy and Techniques to Get to The Top 2
    • Strategy and Techniques to Get to The Top 3
    • Who applies it and Summary
  • Website UX 2016
    • Intro and history
    • First Steps on Getting the Site Your Customers Want
    • Start Testing Your Current Website
    • Learn How to Build a Better Site 1
    • Learn How to Build a Better Site 2
    • Learn How to Build a Better Site 3
    • Learn How to Build a Better Site 4
    • Examples: Who applies it
    • Further resources and Summary
    • New simple way to boost your subscription rate - Update Sept 2015
  • PPC - Pay Per Click 2016
    • Intro and history
    • The Different Pay Per Click Alternatives
    • Why and when do we use it
    • Strategy and Techniques for PPC 1
    • Strategy and Techniques for PPC 2
    • Strategy and Techniques for PPC 3
    • Strategy and Techniques for PPC 4
    • Who applies it
    • Further resources and Summary
  • Content Marketing 2016
    • Intro & History
    • Mapping the Customer Research Journey
    • Start Creating a Content Strategy
    • The Million Dollar Question: Why People Should Follow your Content?
    • Tools That Help You Create Content Strategy
    • Design Content to Be Shared
    • Who applies it
    • Further resources and Summary
  • Campaign planning 2016
    • Intro history What is it
    • Why Build a Marketing Campaign
    • Structure an Integrated Campaign
    • Campaign Planning - How To 1
    • Campaign Planning - How To 2
    • Campaign Planning - How To 3
    • Campaign Planning - How To 4
    • Campaign Planning - Examples
    • Further resources and Summary
  • Bonus Topic: Digital Marketing Research 2016
    • Intro & History
    • The Customer is in Charge: Find How
    • Multi-Device and Multi-Tasking Research
    • Understand Your Customer Buying Process
    • Understand Your Customer Research
    • Other Types of Web Testing
    • Who applies it Further resources Summary
  • Web CopyWriting That Works!
    • Intro to Copywriting for the Web
    • Why are you writing
    • How the web affects copywriting
    • What makes good writing
    • How people read online
    • Who are you writing for
    • Getting the words right-Planning
    • Drafting your copy
    • Editing your copy
    • Readability online-Part1
    • Readability online-Part2
    • Making use of headlines
    • Other layout tips
    • Navigability
  • Email Marketing
    • Intro to Email marketing
    • Pros and Cons
    • Planning
    • Choosing an Email Service Provider
    • The secret of success
    • Design your process
    • Building the list
    • Relevance
    • Personalisation
    • Improving open rates
    • The From field
    • Timing
    • The creative
    • The offer
    • Copywriting
    • Mobile devices
    • The landing page
    • Improving deliverability
  • Social Media for Business Growth
    • Social media - Announcement
    • Introduction to Social media strategy - Part 1
    • Introduction to Social media strategy - Part 2
    • Key messages - Part 1
    • Key messages - Part 2
    • Key messages - Part 3
    • Agree targets objectives and strategy
    • Develop your strategy
    • Evaluate social media tools - Part 1
    • Evaluate social media tools - Part 2
    • Create a cross functional approach - Part 1
    • Create a cross functional approach - Part 2
    • Light touch editorial approach
    • The psychology of sharing
    • Internal policies and terms of use - Part 1
    • Internal policies and terms of use - Part 2
    • Internal policies and terms of use - Part 3
    • Internal policies and terms of use - Part 4
    • Implement social media monitoring - Part 1
    • Implement social media monitoring - Part 2
    • Social media person or team - Part 1
    • Social media person or team - Part 2
    • Social media person or team - Part 3
    • Social media person or team - Part 4
    • Social media person or team - Part 5
    • Conduct appropriate training
    • Define metrics and ROI - Part 1
    • Define metrics and ROI - Part 2
    • Define metrics and ROI - Part 3
    • What WebUX Means for Users
    • Completing the Plan

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2 hours
Lessons
18

Learn How To Grow Your Business With Email Marketing

Discover How to Use the Web's Most Effective Marketing Engine to Build Business

By Mark Timberlake | in Online Courses

The power of email marketing is real, and it is growing. Building an email list is the single most important thing most small businesses can do to not only build an audience, but to re-engage it. This course will teach you how to build an email list, run a marketing campaign, and drive traffic to your web presence to generate more business. Whether you're a small business owner, or just have an interest in marketing, this one is for you!

  • Access 18 lectures & 2 hours of content 24/7
  • Learn email marketing fundamentals, automation & applicable software
  • Understand the principles behind AIDA marketing
  • Build an email list by inviting customers to sign up
  • Recognize the email traps & pitfalls to avoid
  • Harvest email analytics & learn how to decipher them
  • Discover the different marketing campaign types & copywriting styles you may employ
Mark Timberlake runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation and online marketing. He has extensive experience with online business in various forms over the last 14 years and loves to share his hard one lessons and techniques for online business success. In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the practical skills he has learned.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1. Introduction
    • 01 Course Introduction (2:59)
  • Section 2. Online Marketing - An Overview
    • 02 AIDA Marketing - Understanding The Buyers Journey (9:35)
    • 03 Email Marketing - Grasping The Concept (8:39)
  • Section 3. Building Your Email List
    • 04 Email Marketing Software - Choosing Your Email Marketing Provider (6:05)
    • 05 Building Your Email Marketing List (7:12)
    • 06 Different Ways To Get An Email Sign Up (8:42)
    • 07 Asking For the Email (4:54)
    • 08 The Magic PDFs (9:33)
  • Section 4. Using Your Email List
    • 09 An Email List Is For Selling Stuff Right (8:49)
    • 10 Email Marketing Styles (6:38)
  • Section 5. Email Copywriting
    • 11 Email Writing Styles (8:55)
    • 12 Email Copywriting Using AIDA (13:51)
    • Lecture 12 related. Newsletter Email Template
    • 13 Email Spam Traps And Pitfalls (11:08)
  • Section 6. Email Analytics & Automations
    • 14 Email Analytics What To Measure (11:03)
    • 15 Email Automation Understanding Their Usage (11:30)
  • Section 7. Maintaining Your Email List Using Surveys
    • 16 Surveys How To Use Them To Improve Your List (14:07)
  • Section 8. Summary
    • 17 Summary Closing Thoughts (1:45)

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Lifetime
Content
8.5 hours
Lessons
142

The Complete Growth Hacking & Conversion Course

Learn Invaluable Techniques to Grow Businesses & Create Massive Return on Investment

By iMarket XL | in Online Courses

Growth marketing is essential to any business because, well, growth is essential. It's arguably even more essential for web-based companies, however, that require high conversion rates from the customers they can reach. This course will teach you invaluable methods to generate more business leads and convert them into profitable business with greater efficiency. Start growing!

  • Access 142 lectures & 8.5 hours of content 24/7
  • Multiply growth & conversion rates efficiently
  • Add thousands of leads & subscribers to your list
  • Bring cart abandoners back to your site & get greater return on investment
  • See where your visitors are dropping off & how to retain them
  • Introduce virality into every aspect of your marketing campaigns
  • Optimize overlooked goldmines within your site
  • Create high-converting landing pages & CTA buttons
  • Use sales psychology to increase transactions & your prices
  • Write copy that gets attention, clicks & generates sales
Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute and director of marketing for an investment fund.

Prior to that, he researched media, advertising and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media and communications group now owned by Tribune Publishing. He has taught marketing, investing and English in five countries.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Intro
    • The 2016 Complete Growth Hacking & Conversion Course: An Intro (4:47)
  • Analytics
    • Google Search Console (3:28)
    • XML Sitemaps (4:04)
    • Google Analytics and Search Console (3:57)
    • Goals and Funnels Intro (2:15)
    • Goals and Funnels (5:32)
    • Analytics Checklist
  • Virality
    • Bonus Upgrade Setup (5:06)
    • Bonus Upgrade (5:18)
    • Bonus Upgrade Analytics (2:13)
    • Tomoson (2:58)
    • Tomoson II (3:14)
    • Free for Bloggers (4:51)
    • Giveaways Intro (5:41)
    • KingSumo Install (4:00)
    • KingSumo Contest (4:59)
    • Gleam IO (5:26)
    • Quizzes - Intro (5:12)
    • Quizzes Walkthrough (5:12)
    • Viral Signups (Wordpress) (5:55)
    • Virality Checklist
  • List Building
    • SumoMe - Smart Bar (2:45)
    • SumoMe - Smart Bar Demo (4:19)
    • Scroll Box (3:59)
    • Two-Step Optin Intro (4:49)
    • Exit Intent - Intro (3:29)
    • Exit Intent - Yes or No AddThis (5:37)
    • Exit Intent - Wordpress (6:01)
    • Exit Intent - LeadPages (4:10)
    • Progress Bar (2:39)
    • List Building Checklist
  • Landing Pages & CTAs
    • Landing Page Intro (4:49)
    • Hiding Navigation (3:29)
    • 404 Page (5:06)
    • 404 Page for Wordpress (1:44)
    • 50+ Free Customizable Landing Page Templates
    • Disclosure (2:11)
    • List Building - T-Shirt Giveaway (3:43)
    • CTA Button (3:20)
    • CTA Button II (3:42)
    • CTA Button Demo (4:08)
    • AB Testing Intro (4:17)
    • AB Testing - SS (5:21)
    • Landing Pages & CTAs Checklist
  • Email Marketing
    • Email Marketing Intro (3:50)
    • Setting Up Your Own Automated Email Sequence
    • Email Marketing - Welcome (2:55)
    • Email Marketing - Growth Hacks (2:56)
    • Confirmation Page Intro (3:51)
    • Confirmation Page (2:43)
    • WiseStamp (4:23)
    • Litmus (3:46)
    • Spam Promotions Tab (4:37)
    • Email Marketing Checklist
  • eCommerce
    • Browser Testing (3:52)
    • Homepage Image (5:39)
    • eCommerce - Product Images (3:41)
    • How to Put 360 Degree Images on Your Site
    • eCommerce - Product Badges (3:04)
    • eCommerce - Hover Effects (5:25)
    • Images Checklist
    • Search Bar Intro (4:17)
    • Search Bar - GA Demo (3:08)
    • Search Bar (4:34)
    • Search Checklist
  • eCommerce Pricing & Customers
    • 30+ Pricing Strategies
    • Pricing Tiers (3:59)
    • Pricing Tiers Demo (3:55)
    • A Free Pricing Page Template
    • Fight Now Anchor Number (2:46)
    • Money-Back Guarantees (3:37)
    • Cancelling Your Service (3:18)
    • Customer Loyalty
    • Live Chat Intro (4:23)
    • LivePerson Setup Upwork (2:50)
    • LivePerson Customization (5:57)
    • Gamification Intro (4:42)
    • Gamification - CaptainUp (4:26)
    • Loyalty Programs (5:25)
    • Referrals (3:16)
    • Referrals Demo (5:28)
    • Pricing & Customer Service Checklist
  • eCommerce Checkout
    • Checkout & Cart Abandonment
    • Checkout Abandon Tips (4:51)
    • Checkout - Abandonaid (3:45)
    • Upsell After Entering Credit Card Info (3:41)
    • Upsell - Demo (5:17)
    • Related Products (3:17)
    • Reviews Testimonials (4:05)
    • Reviews Testimonials - Adding Markup (5:33)
  • Copywriting
    • Copywriting - Headline Intro (SomewhereAfter Pricing - 100 Ideas) (4:28)
    • Copywriting - Viral Headlines (2:40)
    • Copywriting - Viral Headlines I (4:10)
    • Copywriting - Headline Length (4:44)
    • Copywriting - Headline Testing (5:30)
    • Copywriting - Positive Stories (3:13)
    • Copywriting - Ideas Words (3:19)
    • 101 Headline Formulas
    • Translation (6:24)
    • Copywriting pdf
    • Fonts Spacing (3:01)
    • Fonts Spacing II (3:39)
    • Fonts Spacing - WP Demo (3:55)
    • Fonts Spacing - HTML Joomla Demo (2:31)
    • Fonts & Typefaces Checklist
  • Usability
    • Usability Test Intro (3:40)
    • Usability Test Intro II (2:43)
    • User Testing (2:46)
    • Hotjar Setup (2:02)
    • Hotjar - Recruiter (2:32)
    • Usability Hub (4:44)
    • Hotjar Screen Record Heatmap Intro (4:53)
    • Hotjar - Heat Clickmaps Follow Up (3:29)
    • Hotjar Surveys (3:22)
    • Hotjar Surveys II (4:31)
    • Hotjar - Polls (4:28)
    • Usability Checklist
  • Social Media & SEO
    • Click to Tweet (2:53)
    • Pay With a Tweet (4:28)
    • SumoMe Share (3:49)
    • Viral Content Buzz (4:58)
    • Page Speed 2 (1:26)
    • WP Smush (3:48)
    • Compress Images on Any Site
    • CloudFlare Intro for Conversion (2:00)
    • Cloudflare Autoptimize Alt (4:37)
    • Hitting Number 1 (5:56)
    • Social Media & SEO Checklist
  • Video Marketing
    • Webinar - Tips Analytics (4:01)
    • Webinar - Tips (4:06)
    • Webinars - Intro Setup (5:53)
    • Webinar - LeadPages (4:19)
    • Simple Video Pro - Plugin Install (3:10)
    • Simple Video Pro - Subdomain Install (3:27)
    • Simple Video Pro - Settings (11:18)
    • Video Marketing Checklist
  • Sales Psychology
    • Cause Marketing (4:26)
    • Sales Psychology (6:16)
    • Sales Psychology & Extras Checklist
    • Neil Patel on Growth Hacking

View Full Curriculum



Terms

  • Instant digital redemption

15-Day Satisfaction Guarantee

We want you to be happy with every course you purchase! If you're unsatisfied for any reason, we will issue a store credit refund within 15 days of purchase.