Ending In:
Certification Included
access
lifetime
content
13 Hours
enrolled
846
Description
Course Description
Product management is becoming increasingly important across different industries, with roles becoming highly in-demand (and paying quite well, at that). This course specifically helps students hone day-to-day product management skills for B2B companies, teaching you how to think like a product manager--and ace your next PM interview!- Master product management principles w/ 13 hours & 38 lectures of content
- Understand the "why" behind Product Management activities
- Learn how companies of all sizes implement Product Management processes
- Gain tips for interviewing for Product Management positions
Instructor
Raj Karamchedu is a Silicon Valley technology business executive with 20 years of experience in the markets of wireless, mobile, semiconductors, software, and hardware. Until most recently, he was at BroadCom--and prior to that, he was a co-founder of bootstrapped Silicon Valley startup called wilfow tv. Until February 2012, he was at Intel Capital-funded startup Legend Silicon in two positions: Vice President of Product Management, and Chief Operating Officer.Important Details
- Length of time users can access this course: lifetime
- Access options: web streaming, mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
Requirements
- Internet required
Terms
- Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- Section 1: Introduction
- Who Should Take this Course, and Why?
- Section 2: Key Decisions a Product Manager Must Make
- What is Expected from a Product Manager?
- How it Really is Conflict Management
- Three Key Decisions a Product Manager Must Make
- Section 3: First Steps in Defining a New Product
- Three Key Questions to Get Started
- Thinking for a Roadmap - 1
- Thinking for a Roadmap - 2
- Section 4: The new Product Introduction (Phase-Gate) Process
- Why This Process?
- Limits of the NPI Process
- Preliminary Concept-Approval Questions
- Rigorous, Funding-Approval Questions
- Section 5: Key Questions in Defining a New Product
- What Questions are Important?
- Example of Brainstorming Scenario
- Intermediate Summary
- Section 6: Building the Business Case
- Summary Structure of a Business Case
- From Business Case to Market Analysis
- how to do Market Analysis (TAM, SAM. SOM)
- Reconciling Bottom-up & Top-down Forecasts
- ROI, Break-even Point, Gross Margin (12-Quarters)
- Section 7: Approaching the Customer to Validate Your Assumptions
- Three Benefits From Asking for Customer Validation
- Three Rules for Approaching Your Customer for Early Feedback
- Section 8: Thinking About Differentiation & Go-To-Market Plan
- Two Levels of Relatedness Between You & Your Customer
- Five Questions You Need to Answer for Going to Market
- Section 9: Managing Requirements & Plan with Development Team
- Eleven Key Points to Help you Manage Product Requirements
- Three Guidelines to Avoid Marketing vs. Engineering Disfunction
- Intermediate Summary
- Section 10: Preparing For Product Funding Pitch
- Preparing for New Product Review Board (NPRB) Presentation
- Anatomy of MRD & PRD
- Section 11: During the Product Development
- Two Traps to Avoid During the Product Development
- A Look at Full Product Life Cycle
- Section 12: Releasing the Product
- Preparing Good Sales Collateral
- Product Release Process: From Product to Customer-ready Product
- Section 13: Listening to Market, Starting Next Product, Conclusion
- Listening to Market: Bug Scrub, QBR, Conclusion of the Course
- Section 14: Document Templates
- Resources/Files
access
lifetime
content
13 Hours
enrolled
846
